Project Scope:
Concept of Christmas VM assets for application across all QiC centres across Australia.
Constraints to keep in mind were; 3 different VM cost tiers so all centres would have access to beautiful displays no matter their budget. The display has to be bold to be eye-catching but not so bold it overshadows the product on display! And to tie in with the overarching idea of 'The Joy Bringers' for the QiC Christmas 2024 campaign.
DeliVerables: – Create logo lockup for use across all the Christmas assets for 'The Joy Bringers' –x3 Conceptual routes aligning to the The Joy Bringers overarching idea. –Designs for freestanding units, mannequin displays –Provide all assets as flexible creative which would work seamlessly with each other. –Additional merch such as aprons, headbands, and badges for staff throughout centre to wear during promotional period.
