Project Scope:
Full brand design, strategic positioning & canva social templates
The beautiful founder of 49Sunrise, Caroline, found a gap in the beachwear category for luxurious and wearable terry towelling ponchos.
She came to me needing a brand and a strategic direction to ensure the best success in the saturated beachwear category.
Through market research we decided on a strategic route in which would keep the high-end positioning, but added some quirkiness, providing a launchpad for curious and aspirational lifestyle shoots.
It was important to remain true to the inspiration behind the name–a nostalgic nod to Carolines family beach home–to do this we have applied vintage ‘rules’ to the photography and in choosing a hero font which is a nod to 60’s modernism.
A quick snapshot of a hugely successful project. So excited to see this brand out in the world!
DeliVerables: –Strategic brand pillars–Full brand suite: logo, sublogo, brand elements, colour palette, font story–Brand and photography guidelines–Canva social media templates.
