PROJECT SCOPE: Ideate moments throughout Coles stores where Listerine can appear to drive impulse purchase.
TASK: Art Direct and write copy to showcase how Listerine could show up in moments throughout the store. Using eye catching headlines and keeping within the exisiting Listerine look & feel.
Using key events and special dates throughout the year insync with promotions that Coles would be running. I wrote catchy headlines and created concepts of how the Listerine impulse stand could appear throughout the store.
