I was briefed to design concepts for the redesign of the Dr Oetker core baking range. The challenge was to keep the loved Dr Oetker branding front and centre whilst also creating a design which would stand out on a crowded and not always perfectly arranged shelf. Bringing in bold colours with quirky elements to help catch the eye and a fun typographic treatment for essential details.
Dr Oetkers much loved 'Bake in the box' home baking range needed to stand out amongst the competitors. By bringing in hand drawn elements and pastel colours, I created a design which instantly spoke to home baking and was an easy draw amongst the highly stylised, photographic competitors on shelf.
